At the end of January, I photographed the launch of the new MyPT The Gym. In many ways, it was the perfect shoot for me combining my two loves; photography + fitness under the guise of ‘event photography’.

In the heart of Croydon, MyPT The Gym is a luxury gym combining personal training & nutritional coaching. They say they will “revolutionise the way you work out forever”. The launch, organised by White Label Creative, was a glamorous affair. Less sportswear, more partywear. Less protein shakes, more wine! VIP guests enjoyed speeches, a tour of the gym, exercise demos & lots of laughter.

Here are a few of my favourite photos from the night.

The free weights at the launch event of MyPT The Gym in Croydon
A male personal trainers shows how to use the free weights in the gym
Personal Trainer Mike demonstrating various exercises using the free weights.
The launch of MyPT The Gym in Croydon. Event photography; the business owners on stage speaking.
Owners Tom & Danny welcome their VIP guests & talk a little about the MyPT journey.
The launch of MyPT The Gym in Croydon
One of the regular clients sings the praises of MyPT Studio, the gym’s sister workout space.
The launch of MyPT The Gym in Croydon. Event photography; the business owners on stage speaking.
The mayor of Croydon tries out the exercise equipment at the launch the new MyPT The Gym in Croydon.
Mayor of Croydon, Humayun Kabir, tries out some of the exercise equipment.
Event photography; the guests enjoy the launch party
Guests try out some of the machines whilst enjoying a glass of wine!
The MyPT Team at the launch of MyPT The Gym in Croydon.
The MyPT Gym Team
A PT showing a guest how to use the exercise equipment
A PT showing a guest how to use the exercise equipment
A PT showing a guest how to use the exercise equipment
The gym equipment at MyPT The Gym in Croydon
The gym equipment at MyPT The Gym in Croydon
The end of the event photography at MyPT The Gym launch in Croydon.

In case you were wondering, yes I did try lifting a few weights & no, I didn’t get any photos of it! Carrying around my cameras is usually enough weight-lifting for me!

How can event photography help a business?

If you are holding an event; the launch of a new business or product; a conference or an awards ceremony, photography is a fantastic marketing tool for engaging with your clients.

A professional photographer will document the event & provide you with photos that can be used to report on it’s success & also to promote future events. Documenting your event is key to effective marketing.

How can you use your event photos?

  • To accompany a morning-after press release showing clients & competitors how successful your launch, conference, awards ceremony or other event was.
  • In a magazine article about your brand & the event you hosted.
  • In blog posts on your own & industry websites to garner interest in your brand.
  • On social media to encourage sharing & engagement with people who attended the event & potential future clients & attendees.
  • To promote your next event.

Find out how more here or if you want to talk about how photography can benefit an event you are organising get in touch with me here.