What are your goals for your personal training business this year? To gain more clients, introduce new classes, or perhaps to grow your business? And have you got a plan? What’s the saying; “a goal without a plan is a dream”. You might be asking how can photography help. Here are 5 Ways Fitness Branding Photos will Boost your Personal Training Business
1. Fitness Branding Photos help clients to get to know you
Hiring a personal trainer is a very personal choice. Creative branding photos that introduce you & your training style to potential clients will allow them to get to know you & build a personal connection with your brand before you’ve even spoken with them.
For many, hiring a personal trainer is an intimidating task & an acknowledgement that they are trying to improve themselves. They need to be confident they are hiring the right trainer.
You want your photos to say that you care about them & are invested in helping them achieve their goals. People do business with people & they do business with people they build a rapport with. Fitness branding photography helps you to build that rapport.
2. Brand photos will help attract your ideal personal training client
Not everybody wants to be shouted at & told to drop & do 20 burpees by their PT. Some want softer, kinder & more encouraging coaching. Likewise, not every person looking for a personal trainer is the right client for you.
Before your fitness branding shoot, we brainstorm who you are & who your client is. We then shoot images that will appeal to your target market. If you’re a female PT working with mid-life women & your coaching style is all about building relationships with your clients, supporting & encouraging them in life as well as in their training, we’ll want to include lots of laughter, smiles & fun!
You want your photos to resonate with your ideal client. You want them to view your photos & know what it is like to be trained by YOU. They need to be able to imagine themselves taking a class with you. The more they can picture themselves benefiting from your training, the more likely they are to hire you.
3. A portfolio of ready-made, on-brand photos
A fitness branding photoshoot gives you a unique portfolio of professional, on-brand photos that you can use as & when you need them. No more frantic searching around for a photo or trying to snap an Insta-worthy image on your phone every time you want to post online. You’ll have a selection of photos that tell your story & compliment your brand, on hand & ready to go.
I supply photos in a web & social media-friendly size so you don’t have to do anything to them. You simply download them from your private online gallery & upload them to your own social media pages!
4. Enhance your virtual training
In 2020 the pandemic lockdowns introduced virtual training to the fitness world. Since then, a service born out of necessity has turned – for many PTs & fitness coaches – into an ongoing business opportunity & income stream. Clients discovered they liked the convenience of working out at home & even once all the restrictions were lifted wanted to continue with this way of training.
The virtual training world brought the added challenge of demonstrating & explaining exercises to clients. During a fitness photoshoot, we capture illustrative images of key exercises that you can use in training plans, as guides for online classes & prompts on social media.
Simply drop the photo into software like Canva & overlay it with guidance & instructions to produce a ready-made professional-looking graphic. Use your branding photos to enhance your training & help educate your clients as they work out at home.
No time to create the graphics? Tell me what you want & for a small additional fee, I can create Insta-ready graphics for you!
5. Personalised brand photography helps you stand out
Everyone is online. Every personal trainer has Zoom, Instagram & a YouTube channel. Every fitness professional trawls the stock image libraries for photos to share on the ‘Gram. The challenge is to make yourself stand out in a busy marketplace.
Invest in fitness branding photography & your photos will be bespoke, unique to you & different from your competitors. No more generic stock & no more low-quality snaps on your phone. Beautiful personalised – and on-brand – imagery will ensure you stand out in today’s image-savvy fitness world.
Your fitness brand photos grab your client’s attention far more than any number of words will. They raise awareness of you & services & help people to engage with you online.
Want to find out more about how Fitness Branding Photos can boost your business?
Do you want to find out how Fitness Branding Photography can boost your personal training business?