Fitness Brand Photography in South London
Love, love, LOVED this fitness branding photoshoot with Fiona from Smart Nutrition & Fitness. Based in South London, Fiona is a midlife personal trainer & wellness coach helping women to ease & have balance through perimenopause, menopause & into older age.
Her approach is all-encompassing, looking at not just fitness through exercise but also at maintaining cardiovascular, bone, muscle & cognitive health through good nutrition, stress management & relaxation techniques.
I first photographed Fiona two years ago when she needed some branding images for her new website. During the subsequent two years, her business changed & developed & this shoot was all about reflecting those changes in the photography she uses.
As a personal trainer, Fiona had to completely revise her business model during the pandemic. Pre-pandemic, she trained the majority of her clients in person & in small groups. When the virus hit & we were all told to stay at home, she very quickly pivoted her business to develop a series of online fitness classes & workouts.
Not only did virtual workouts enable Fiona to keep working throughout the lockdown, but they also gave her a new stream to her business as restrictions were lifted & life returned to pre-pandemic normality. Many of her clients opted to continue with online training. They like the ease & convenience of it & the ability to train at home.
She now markets virtual personal training as a separate service & wanted some new photos to advertise this.
The Shoot!
We had huge fun in late summer shooting a portfolio of new brand images. Fiona put me to shame demonstrating press-ups. In her mid-50s, some 10+ years older than me & she is STRONG! (I really *MUST* work on upper body strength).
Working with mid-life women, aged 40 upwards, it was important that Fiona’s photos were real & authentic & relatable to her target client. I think we achieved that!
Are you a personal trainer?
Are you a personal trainer interested in developing your own photography portfolio of fitness branding images? Have a look at what I can offer.
Want to train with Fiona? You can find her here.