2020 was an interesting year for many. It was too easy to focus on the difficulties of the global pandemic. This is why I LOVED this fitness branding shoot with FittBOX so much! We all needed a little bit of feel-good & this was it. A fitness brand born out of a covid lockdown opportunity that is going from strength to strength!
The story behind this fitness branding shoot
So what is FittBOX? I’ll let founder & fitness fanatic Helen tell us;
“Leaving the gym for what I thought could be the last time on 20th March 2020, I admit I was feeling rather deflated. There were rumours of an inevitable UK lockdown, & I must admit my husband was not keen on the idea of me spending time inside a “sweaty” gym.“
On her walk home, Helen began to think about how she could continue training at home. What equipment would she need to buy?
A runner at heart she knew she always had that to fall back on but had grown to love sweaty strength work-outs in the gym. One of her favourite pieces of equipment was the Plyo Box, a simple, but versatile, wooden box that she had been using with great results. Good for jumps, step-ups, and hops, they don’t take up much room & can also be utilised as a bench for rows, dips, bridges & core work.
Helen continues;
“As soon as I got home I was straight onto Google thinking this would be an easy task, stick one in the Amazon basket & I’d have it within a few days…
NOPE.
ALL GONE.
Nothing left in the UK. And what was available was already hugely inflated in price.”
All was not lost. Luckily for Helen, her husband is a furniture maker with a fully functioning workshop & the resources to make anything!
An idea!
“James, will you make me a box say 60cm x 50cm x 40cm from plywood?”
“Er …… what for?”
“To work out on. I can do jumps, hops, and step-ups and then use if for……..”
“Er ………what?”
Roll on a few days & we are deliberating over the best material, finish, height, and the practicality of the box. Too big it would be too heavy, too small, would it convert into beneficial training?”
In fact that much thought and effort was going into her Plyo workout box, it became a fully-fledged lockdown project!
Courtesy of her woodworking husband James, Helen had the benefit of some prototypes. “One so enormous”, she says, that they “cried with laughter trying to get it through the door!”
A few days later, together with Lauren Gregory PT, Helen designed a strength & cardio plyometric workout with moves beneficial for her first love, running. She could do the whole thing at home with her box, no gym needed! That was it, she was HOOKED! A simple piece of gym equipment that gave an effective, whole-body workout from the comfort of her home!
During our fitness branding shoot, Helen continues;
“I had my beautiful box.
Then my friend got one.
Then another friend….”
Very soon Helen realised that this was actually a really good piece of affordable home gym equipment. Something that would help people, like her keep their fitness regimes going at a time when it was most needed.
Two weeks later she launched her business!
And immediately sold out.
As lockdown restrictions eased, gyms gradually re-opened but many people stayed away concerned about their safety in the enclosed environments. Others had discovered a new normal during lockdown & relished the convenience that working out at home gave them.
Team GB athletes Helen Davies & Hayley Carruthers bought boxes to complement their training. A gym bulk-ordered ten boxes. Fitt-BOX kept the momentum going & continued to thrive over the summer & into the autumn & is now a fully-fledged fitness brand. A success story born out of lockdown.
The Fitt-BOX Love
Helen says;
“I knew from my own experience that this single piece of equipment could be a godsend to so many in these extraordinary times of significant change – right now & beyond. While we can’t do what we used to do, let us find another way.
I also knew that we could supply a quality, sought-after product, that didn’t empty your bank account right here in the UK. So, my own very much loved Fitt-BOX evolved from one single box into many Fitt-BOXES for more of you to enjoy!
Fitt-BOX really is one of the most valuable pieces of kit you could have at home!”
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