Do you know those jobs that just make you smile? This was one of those. A really fun fitness photography shoot right in the heart of London Town.

I’m a bit of a fitness fanatic myself. As I discovered more about them, Stretch Inc’s ethos of ‘move better, feel better & live better’ really resonated with me.

However, my first question on meeting founders & stretchologist extraordinaire Rachel & Steph was “what is a stretchologist & what is assisted stretching?”.

Stretch Inc fitness photography London
When the shoot starts with laughter you know it’s going to be a good one!

In their words:

“…we work with you to reach your mobility and flexibility goals. Guiding you through controlled stretching sessions to help alleviate aches, pains and muscle tightness. Following a brief consultation, our team of qualified stretchologists will devise a session flow specifically designed with your individual needs in mind.”

“…We all stretch intuitively. But don’t set enough time aside to practice regularly or to discover the long-term benefits of assisted stretching.

“In a one-on-one session, our stretchologists can help to focus and guide your body into the most beneficial positions for your specific needs. They assist in getting deeper into positions than you may be able to go alone for more immediate results. They also offer expertise in the correct way to stretch, helping to avoid strain or injury.”

To help me understand what they do, Steph assisted me in stretching out my tight hamstrings. I’d actually run to our initial meeting so the stretching was very much needed & felt absolutely WONDERFUL!

Who are Stretch Inc.?

A young & innovative health & fitness business, Stretch Inc were growing & needed some new photography. They wanted it to show who they were, what they did & most importantly how they did it. Over the course of two shoots in their Brixton & Central London studios, we shot a range of images for use on their website, social media & marketing.

Stretch Inc fitness photography London, stretchologist at work
Stretchologists at work
Stretch Inc fitness photography London, stretchologist at work
Stretch Inc fitness photography London, stretchologist at work
Stretch Inc fitness photography London, stretchologist at work
Stretch Inc fitness photography London, stretchologist at work
Stretch Inc fitness photography London, at Pop Brixton
Stretch Inc fitness photography London, at Pop Brixton
Stretch Inc. founders Steph & Rachel
Stretch Inc fitness photography London, at Pop Brixton
Shooting during Covid times, Steph & Rachel wanted to make sure their photos showed that they were taking all sensible precautions.
Stretch Inc fitness photography London, at Pop Brixton
Stretch Inc fitness photography London, a stretching class at Pop Brixton
Stretch Inc. also run group stretch classes at both their Brixton & Central London studios. Similar to a yoga class, these are a chance for people to come & try out the Stretch Inc ethos.
Stretch Inc fitness photography London, a stretching class at Pop Brixton
Stretch Inc fitness photography London, a stretching class at Pop Brixton
Stretch Inc fitness photography London, a stretching class at Pop Brixton
Stretch Inc fitness photography London, a stretching class at Pop Brixton
Stretch Inc London fitness photography in Seven Dials
The Seven Dials Studio in Central London
Stretch Inc fitness photography London, stretchologist at work
Stretch Inc fitness photography London, stretchologist at work
Stretch Inc fitness photography London, stretchologist at work
Stretch Inc fitness photography London, stretchologist at work
Stretch Inc fitness photography London, stretchologist at work
Stretch Inc fitness photography London, stretchologist at work
Stretch Inc fitness photography London, stretchologist at work
Stretch Inc fitness photography London, stretching class at Seven Dials in Covent Garden
Stretch Inc fitness photography London, stretching class at Seven Dials in Covent Garden
Stretch Inc fitness photography London, stretching class at Seven Dials in Covent Garden
Stretch Inc fitness photography London, stretching class at Seven Dials in Covent Garden
Stretch Inc fitness photography London, stretching class at Seven Dials in Covent Garden
Stretch Inc fitness photography London, stretching class at Seven Dials in Covent Garden
Stretch Inc fitness photography London, stretching class at Seven Dials in Covent Garden
Stretch Inc fitness photography London, stretching class at Seven Dials in Covent Garden
Stretch Inc fitness photography London, stretching class at Seven Dials in Covent Garden
Stretch Inc fitness photography London, stretching class at Seven Dials in Covent Garden
Stretch Inc fitness photography London, stretching class at Seven Dials in Covent Garden
Finishing the class with a relaxing pose!
Stretch Inc. founders Rachel & Steph
The Stretch Inc. team

Want to find out more?

If you’re now thinking you need a good stretch, I highly recommend Stretch Inc. They’re based in Brixton & Seven Dials in Central London & you can find out more about what they do here.

And if you are a health & fitness business in Croydon, London or the South East looking for a fitness photographer, have a look at my portfolio & get in touch!