As an entrepreneur, you are your brand & your brand is you; you’re intrinsically linked. Personal branding is all about marketing YOU to market your business. Putting yourself at the forefront of your business, essentially becoming the face of your brand, can be a daunting prospect & one that many entrepreneurs avoid out of fear. So why do it? Here are five ways Personal Branding Photography can boost your business.
1. Personal Branding Photography allows your clients to get to know you
Having unique & authentic images communicates who you are & what you do for your clients. Creative images tell your story. They allow your clients to get to know you & build a personal connection with you & your brand before you’ve even spoken to them.
2. They bring personality to your brand
The photos inject personality into your brand, your marketing, website & social media. People do business with people & putting yourself into the limelight brings a human face to your brand.
Your clients feel like they’re interacting with a real person rather than a faceless business. This gives you credibility & helps you to build trust with them.
3. Personal Branding Photography helps you to stand out!
A website with beautiful personalised imagery will ensure you stand out in today’s image-savvy online environment. Your photos are bespoke, unique to you, different from your competitors.
Photos do a much better job of telling stories, conveying emotion, selling products & services than simple words. We’re all familiar with the saying “A picture speaks 1000 words”. Research has shown that 93% of all human communication is visual. And the brain processes images 60,000 times faster than it does text! (source)
It comes as no surprise then that Facebook posts with photos get 53% more likes than those with just words. And web pages with images or video draw, on average, 94% more views than their word-only counterparts!
Your branding photos grab your client’s attention far more than any number of words will. They raise awareness of you, your products & services & help people to engage with you online.
By investing in photography, you’ll have an individualised library of professional, on-brand images. You can use them as & when you need them. No more frantic searching around for a photo to make an impact on Instagram when you launch a new product or introduce a new service!
4. Personalised photography shows that you care
Investing in your branding shows clients that you value your own business. Reassuring them that if you care for your brand, you will look after them & their needs with similar care & attention.
First impressions count. A consistent visual identity across all of your business & marketing collateral looks professional & will build familiarity, trust & a recognisable brand.
5. Personalised photos give you confidence
Having a cohesive set of images that fit your brand ethos & belong together, gives you confidence. You know that you look good online & by doing so you’re appealing to your dream client.
To bring a little more sparkle & confidence to your Personal Branding Photography shoot I guide you through the whole process, from planning right through to posing. I also partner with a personal stylist & make-up artist. They work alongside me to help you look & feel at your very best in front of my camera. Feeling fabulous gives everyone an instant confidence boost!
marketing
/ˈmɑːkɪtɪŋ/ noun: marketing
- the action or business of promoting and selling products or services, including market research and advertising.
When people buy something, it is often an emotional decision rather than a practical one. Beautiful photos on your website & social media that show you, your brand, your products & services in their best light are more likely to elicit an emotional response within people & influence their buying decisions.
And isn’t that the reason we do all this? The reason we market our brand; to make sales & satisfy our clients.
Have you had a personal branding photoshoot? How have you used the photos? I’d love to hear how your personalised imagery has benefited your business.
Do you want to discover how Personal Branding Photography can boost your brand? Drop me a line & let’s get brainstorming!