London Personal Trainer Photography
How often do you get to work with one of your DREAM clients? ❤️
For me, this would be;
・A female personal trainer ✔️
・Working in health & fitness ✔️
・Who loves the great outdoors ✔️
Last summer I worked with London-based personal trainer Anna to create some new photography for her fitness website.
Anna is a professionally qualified personal trainer specialising in ante/post natal exercise, injury recovery & mat pilates. She trains her clients outside in local South London parks & green spaces. In her spare time loves love nothing more than to be up in the mountains.
She ticked all of the boxes!
Anna’s photography brief was simple. She wanted images that complemented her training ethos. In her own words;
“I believe fitness should be enjoyable & that change should be sustainable. I want my clients to be at ease in sessions & as such, promote a friendly & positive atmosphere.”
The fitness photoshoot
We spent a wonderful day in August shooting her training solo & with her clients. She’d roped several in to come along & ‘model’ for her, one of whom brought along her 10-month-old baby so that we could capture her post-natal specialism.
We used Anna’s real clients as models because she wanted the images to be real & authentic to show that that exercise is accessible to anyone.
We first spoke at the end of 2021 but Anna decided she wanted to wait until the summer months for the shoot so that we had a glorious green backdrop rather than bare brown branches.
You may think this is something quite small, but it’s little things like this that we talk about in your shooting planning sessions. Paying attention to the details is one of the things that make your shoot a success.
Anna wanted photos that attracted her target client, many of whom are women who have never exercised before or who are returning to working out after having children. Sunny summer workout photos look much more appealing to newcomers than a cold, wet winter mud fest!
Why are personal trainers one of my dream photography clients?
Outdoorsy personal trainers are my dream client because away from photography, fitness & outdoor adventure is my passion; I love nothing more than escaping London for the hills & mountains! I run, swim, cycle, lift weights, camp, hike & love being outdoors.
My passion for health & fitness gives us a common ground & helps me to build a relationship with the client. This in turn helps them to feel comfortable & at ease with me & with my camera.
In between shots, Anna & I chatted about our own training, compared notes on running trainers & talked about which fells we’d recently climbed in the Lake District.
As well as helping build a rapport, my interest also means I bring an unrivalled level of knowledge & expertise in photography AND health & fitness to my branding photography shoots.
I understand my own business, but I also understand the elements of a fitness professional’s business. I’m as happy talking about squats & lunges as I am about aperture & shutter speed. I know good form & technique & I know what looks good for the camera.
But back to Anna’s fitness branding photography shoot… I’m going to leave the final words to her before sharing some of my favourite photos;
“I couldn’t recommend Ally enough for your shoot! I had a session for my Personal Training business and was very happy with my final photos. Not only that, but Ally made the whole process relaxed for both me and my clients. She really listened to what I was after in line with my branding and company ethos and the photos totally reflect both. I would definitely work with Ally again in the future.”
If you want to find out more about Anna & her London Personal Training business check out her website with some EXCELLENT photography on it here!